Dictionary of Marketing Communications

Norman A. P. Govoni
Dictionary of Marketing Communications

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.


Author
Publisher SAGE
Release Date
ISBN 9780761927716
Pages 249 pages
Rating 4/5 (19 users)
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