Dictionary of Marketing Communications

Dictionary of Marketing Communications

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.


Author
Publisher SAGE
Release Date
ISBN 9780761927716
Pages 249 pages
Rating 4/5 (19 users)
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Pages: 464
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (fro
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Language: en
Pages: 336
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Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans t
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Language: en
Pages: 392
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Categories: Business & Economics
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Language: en
Pages: 240
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Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There ar
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Language: en
Pages: 299
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Marketing Communications
Language: en
Pages: 696
Authors: Paul Russell Smith
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers

This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations,
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Language: en
Pages: 198
Authors: Jeanne M. Persuit
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Type: BOOK - Published: 2016-09-22 - Publisher: Lexington Books

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark
Dictionary of Marketing & Advertising
Language: en
Pages: 271
Authors: Michael J. Baker
Categories: Advertising
Type: BOOK - Published: 1990 - Publisher: Nichols Publishing Company