With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author | Norman A. P. Govoni |
Publisher | SAGE |
Release Date | 2004 |
ISBN | 9780761927716 |
Pages | 249 pages |
Rating | 4/5 (19 users) |