Dictionary of Marketing Communications

Dictionary of Marketing Communications

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.


Author
Publisher SAGE
Release Date
ISBN 9780761927716
Pages 260 pages
Rating 4/5 (19 users)
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Dictionary of Marketing Communications
Language: en
Pages: 260
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Type: BOOK - Published: 2004 - Publisher: SAGE

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
International Dictionary of Marketing and Communication
Language: en
Pages: 392
Authors: Frank William. Jefkins
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organiz
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Pages: 392
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Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Springer

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organiz
A Dictionary of Marketing
Language: en
Pages: 464
Authors: Charles Doyle
Categories: Reference
Type: BOOK - Published: 2016-04-28 - Publisher: Oxford University Press

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (fro
The CIM Marketing Dictionary
Language: en
Pages: 329
Authors: Norman Hart
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans t
Modern Marketing Communications
Language: en
Pages: 240
Authors: Frank Jefkins
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There ar
Marketing Communications in Emerging Economies, Volume II
Language: en
Pages: 299
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Categories: Business & Economics
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications
The Advanced Dictionary of Marketing
Language: en
Pages: 660
Authors: Scott Dacko
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Oxford University Press

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With ove
Dictionary of Marketing & Advertising
Language: en
Pages: 271
Authors: Michael J. Baker
Categories: Advertising
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The International Dictionary of Marketing
Language: en
Pages: 456
Authors: Daniel L. Yadin
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Kogan Page Limited

International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These incl