Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--


Author
Publisher SAGE
Release Date
ISBN 1412973821
Pages 462 pages
Rating 4/5 (23 users)
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; b
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Pages: 477
Authors: Linda E. Swayne
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This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport
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Pages: 446
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Pages: 472
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This is the first book to take a truly global look at facilities operations management in the sport industry. Sports facilities management is in the national ne
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Authors: Linda E. Swayne
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Type: BOOK - Published: 2011 - Publisher:

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