The Truth About Creating Brands People Love

The Truth About Creating Brands People Love

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos


Author
Publisher FT Press
Release Date
ISBN 0132701189
Pages 225 pages
Rating 4/5 (81 users)
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The Truth About Creating Brands People Love
Language: en
Pages: 225
Authors: Donna D. Heckler
Categories: Business & Economics
Type: BOOK - Published: 2008-10-10 - Publisher: FT Press

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about
Encyclopedia of Business in Today's World
Language: en
Pages: 2136
Authors: Charles Wankel
Categories: Business & Economics
Type: BOOK - Published: 2009-06-12 - Publisher: SAGE Publications

2009 RUSA Outstanding Business Reference Business in today's world is increasingly diverse. Undertaking commerce, even by an individual, can mean working global
Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
Language: en
Pages: 18
Authors: Brian D. Till
Categories: Business & Economics
Type: BOOK - Published: 2009-10-16 - Publisher: Pearson Education

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and dig
Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love
Language: en
Pages: 8
Authors: Brian D. Till
Categories: Business & Economics
Type: BOOK - Published: 2009-10-16 - Publisher: Pearson Education

This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digi
Brand Admiration
Language: en
Pages: 290
Authors: C. Whan Park
Categories: Business & Economics
Type: BOOK - Published: 2016-10-03 - Publisher: John Wiley & Sons

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and i
Obsessed
Language: en
Pages: 240
Authors: Emily Heyward
Categories: Business & Economics
Type: BOOK - Published: 2020-06-09 - Publisher: Penguin

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups a
How Cool Brands Stay Hot
Language: en
Pages: 288
Authors: Joeri Van Den Bergh
Categories: Business & Economics
Type: BOOK - Published: 2013-03-03 - Publisher: Kogan Page Publishers

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand
Branding Strategies for Success (Collection)
Language: en
Pages: 704
Authors: Larry Light
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: FT Press

3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerf
How to make a Billion Leones from home
Language: en
Pages:
Authors: LAWRENCE SPENCERCOKER
Categories: Business & Economics
Type: BOOK - Published: 2012-05-08 - Publisher: Xlibris Corporation

My name is How To Make A Billion Leones From Home, and I am a book. Not any old book. A special book! I am special; not because I was written to make you wealth
The Community Manager's Playbook
Language: en
Pages: 304
Authors: Lauren Perkins
Categories: Business & Economics
Type: BOOK - Published: 2015-01-05 - Publisher: Apress

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and