Tourism Entrepreneurship in Portugal and Spain

Tourism Entrepreneurship in Portugal and Spain

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.


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Publisher Springer Nature
Release Date
ISBN 3030892328
Pages 287 pages
Rating 4/5 (26 users)
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